UPBEET Foods

Changing the landscape of food delivery.

One of Toronto’s pre-eminent food delivery & catering services, that curates plant based, vegan and gluten-free meals on a weekly basis.

After a successful year, Upbeet needed to kick off a new focus on digital. As such, Mindless Tower was tasked with designing & developing a robust eCommerce website to support the brand’s growth.

Crafting the Solution.

Mindless Tower designed user-friendly interfaces that were highly branded, simple to navigate and lifestyle focused. Considering the brand’s primary target market, it was vital to establish a design that accommodated users of all technological dexterity. This was accomplished using consistent navigation, colour-coded button sets, ample imagery, and high contrast copy. From there, the Mindless Tower technology team coded the designs into responsive HTML5 & CSS3 on custom designed back end.

A team of developers worked closely together to build out the many integrations, CMS functionalities, and dynamic content required to fuse with the company’s established business structure while serving the site’s high traffic from Canadian users.

Success is Born

Today, the Upbeet website welcomes thousands of visitors each day, coming from channels such as magazine advertisements, banner ads, word of mouth, and social media advertisements. With its robust back-end and smart front-end, the site is set to support increasing Upbeet sales for years to come.
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