Mobile First Approach in Digital Transformation

Mindless Tower @mindlesstower

Planning a website design is a herculean task. A hodgepodge of your vision, your audience, content, and a whole bunch of other components must align to produce a final “product.” A common challenge faced is optimizing your experience for its delivery based on the devices being used.

Believe it or not, a majority of your website visitors are most likely mobile (meaning that they are accessing your site through a mobile device).

For a future proof website design and development, a mobile-first approach has become a necessity. This post is meant to help you understand what a mobile-first approach to design and development entails. We’ll be looking at tips to create an ultimate user experience for your mobile users.



Less is more

We’re sure you’ve heard this before… however, what does it mean? When approaching your website re-design, you must evaluate which functionalities are critical to your business. Everything that isn’t required should be put onto a back burner and revisited later on. You’ve got limited real estate on a mobile screen, ergo – less is more. Focus on what matters to your business and critically think about what your users will use. Once you’ve prioritized your functionalities for mobile, then you can start adding the “fluff” to see how it can be accommodated.



Your site content is king

In this day and age, a content sheet is an absolute requirement. You need to outline all of your website’s content within a document to aid your redesign. In doing so, you will notice that components such as navigation will start to fall into place. By creating a content sheet, you will be able to see your site’s content with a bird’s eye view which you can then use to group similar topics and get rid of irrelevant pages.



Pay attention to your interaction points 

Unless you’ve been living under a rock for the past decade, you would know that smartphones come in different sizes. It’s not entirely possible to accurately predict the type of phone your users will be visiting your site from. Therefore, it’s important to enunciate your “interaction points” (these are the components of your site which you want your users to interact with). Here are a few ways you can implement this into your redesign:


  • Make buttons large enough that they are visible and accessible to click
  • Design your call to actions in a way that they cannot be missed
  • Consider your site’s colour palette and how it’s visibility would be impacted given different lighting conditions
  • Space out hyperlinks appropriately to make them easy to click



Optimize your images

Most people neglect one of the most critical aspects of their site: their pictures. An interesting fact is that your site’s photos account for almost 64% of your site’s loading speed. How often have you been frustrated by a slow rendering website? Optimizing your images can often be a complicated task (especially if you have many photos). Therefore, it is recommended that you seek a developer’s or an agency’s consultation before you start. In doing so, you will be able to offer your site viewers with an enjoyable experience with minimal waiting times.


Put yourself into your users’ shoes

BEFORE you launch your site live, try putting on a “user’s hat” and micro-analyzing each component of your site from their perspective. We can all hope to be perfect, but really, we are not. It’s vital that you criticize your work with diverse views as to avoid any glaring mistakes. This will save you eons of time.



Accelerated Mobile pages are a thing

Did you know that your site’s users are more likely to leave your site without clicking through the rest of your pages if your site doesn’t load within 3 seconds? Unfortunately, the bar has been set high… and components which are often overlooked (such as site speeds) can cost you a loyal site visitor.

By using Accelerated Mobile Pages, you can speed up your pages significantly. Not to mention, it’s also an excellent thing for your site’s SEO as Google actively identifies and promotes Accelerated Mobile Pages. Again, this can be a complicated task. If you require assistance, contact a digital marketing services agency in Toronto.


We sincerely hope that the above tips will help you build you optimal mobile-first experience. It’s recommended that you ask a professional or a team such as ours to help you understand the implications of all the above. If you require support, shoot us a message, and our web development team will save you the trouble.