Guerilla marketing? For your Start-up?

Mindless Tower @mindlesstower

A buzzword which we often hear is “Guerilla Marketing.” Often, our clients don’t know what this means. So, we’re taking this opportunity to explain the concept and provide an example of a Guerilla Marketing campaign.


What does Guerilla Marketing mean?

Well, in a nutshell, you’re looking at a low cost, yet highly innovative (designed for maximum exposure) campaign. This term is trendy amongst startups where budgets are always a concern. When strapped for cash, you want to squeeze value out of every dollar you invest in your campaigns.


An example of a Guerilla Marketing campaign


Direct mail. Two words which people overlook in our digital age. However, done right, with the proper design, development, and execution, they can be deadly.


Try this for your marketing campaign


Design a postcard (double-sided, printed with full colour) with a creative message that has a clear call to action for the receiver. For instance, if I’m an HR consultant, I may talk about being the odd one out and use a sentence such as “Well, this is awkward.” to capture the receivers’ attention. Then, with a little more detail, explain what you do using a single sentence and create an explicit action you want the receiver to take (maybe its a phone call or visiting a landing page).

The takeaway


The above is a primary example of a Guerilla Marketing campaign. Of course, to remain competitive and fresh, you will want to add your twist and maybe mix in components such as tracking URLs to know who is most interested in what you have to offer. For projects such as this, we’ll be more than happy to grab a coffee with you and our team to figure out what matters most for your business, and how we can make the most out of your marketing funds.