Case Study: UPBEET Foods

Goals

  • Create a fully fleged web application capable of managing a complex operations process
  • Refresh the company's brand identity
  • Create and execute a marketing plan

Challenges

  • Outdated website that was not capable of managing the company's process
  • Lack of properly structured marketing strategy
  • Weak brand equity due to a lack of awarness and low customer experience

Solutions

  • Complete web application deesign and development from sratch
  • Creative collateral creation
  • Marketing audits and recommendations provided to attain golas
  • Product and solutions specific landing pages
  • Paid search optimization
  • Marketing research, audits, and strategy formulation

Results

  • 125% Boost in customer usage of web application
  • Increased brand equity, as brand experience was lifted from "zero to hero"
  • Increased opperational efficiencies that contributed significantly to the top and bottom line
  • Revitalized brand image