Case Study: UPBEET Foods


  • Create a fully fleged web application capable of managing a complex operations process
  • Refresh the company's brand identity
  • Create and execute a marketing plan


  • Outdated website that was not capable of managing the company's process
  • Lack of properly structured marketing strategy
  • Weak brand equity due to a lack of awarness and low customer experience


  • Complete web application deesign and development from sratch
  • Creative collateral creation
  • Marketing audits and recommendations provided to attain golas
  • Product and solutions specific landing pages
  • Paid search optimization
  • Marketing research, audits, and strategy formulation


  • 125% Boost in customer usage of web application
  • Increased brand equity, as brand experience was lifted from "zero to hero"
  • Increased opperational efficiencies that contributed significantly to the top and bottom line
  • Revitalized brand image


“What I was really trying to find with an agency was a group that was willing to work with us to smooth out the kinks of our seemingly simple process (that’s pretty complicated once you get your hands dirty). Mindless Tower was not only that partner, but they went above and beyond of what was expected to provide us with insights that we’d have never considered! We now have the ability to scale as fast as our ambitions, without any bottleneck of having our old system. “